JB joané burger
Senior product designer · Bussum, NL

I design complex software that people actually use.

Six years building products in regulated domains: AI compliance monitoring, business banking, healthcare.

Most recently the first product designer at Voyc, where I cut customer onboarding from days to hours. Earlier work at Capitec, Discovery, and Retro Rabbit.

Get in touch Available for EU-remote roles
AI Compliance· Business Banking· Healthcare· Design Systems· End-to-End Product· UX Research· Cross-functional· AI Compliance· Business Banking· Healthcare· Design Systems· End-to-End Product· UX Research· Cross-functional·
How I work

Three things I keep coming back to.

01

Asking why, then why again

Most design problems hide a deeper one. I dig until I find the actual job to be done. For both users and the business.

02

Trust is a UX feature

In software where mistakes are expensive, the interface is where trust gets built or lost. Every pattern, label, and transition is doing work, whether you noticed or not.

03

The cheapest way to be right is to be wrong early

I prototype fast and validate faster. A bad idea spotted on day three costs nothing. The same idea spotted in production costs a quarter.

Selected work

Case studies.

Two projects that ran for two years each, with hard before-and-after evidence. Voyc shows the impact when the metrics work in your favour. Capitec shows the design discipline when they don't.

About

Hello, I'm Joané.

More about me →
Portrait, 4:5

Art school, then AI compliance.

I came to product design the long way: Honours in Fine Arts, a graphic-design diploma (cum laude), video editing, then UX. The path means I think about products the way I think about objects. What they're made of, who touches them, how they hold up.

The work I'm proudest of has been quiet. A bank screen that stopped scaring people. An onboarding flow a small team could finally support without burning out. The kind of design that doesn't make headlines but does make companies work.

6+ Years designing complex software across fintech, AI compliance, and healthcare