JB joané burger
About

Hello, I'm Joané.

I'm a senior product designer based in Bussum, just outside Amsterdam. I design for software that carries weight: AI compliance, business banking, healthcare. The kind of product where a thoughtful interface can be the difference between a user who trusts the system and one who avoids it.

Portrait, 4:5

How I got here

I came to product design the long way: Honours in Fine Arts, a graphic-design diploma (cum laude), video editing, then UX. The path means I think about products the way I think about objects. What they're made of, who touches them, how they hold up.

I'm at my best on cross-functional teams where I can own something end-to-end, from the first research conversation through to the shipped flow. I write well. I facilitate comfortably. And I take real ownership of the spaces between disciplines, because that's usually where the hard problems live.

On AI: I'm fluent with the modern stack (Cursor, v0, Figma Make, Claude) and I use it every day, but I hold strong views on where it should and shouldn't go in the design process. I'll share more of that thinking in my next case study.

Where I've designed.

  • 2025
    Senior Product Designer
    CarePay International (Amsterdam) · Healthcare payments
  • 2022 - 2024
    Senior Product Designer
    Voyc (Amsterdam) · AI compliance monitoring · First product designer
  • 2022
    UX Designer
    Discovery Limited (Cape Town) · Health & financial advisory
  • 2020 - 2022
    UX Designer
    Capitec Bank, via Retro Rabbit (Stellenbosch) · Business banking portal
  • 2020 - 2022
    UX Designer
    Retro Rabbit (Johannesburg) · Junior → Intermediate
  • 2019
    UX Designer
    Insol Tech (Pretoria) · Forensic data analysis for insolvency practitioners

What I bring.

Craft

  • End-to-end product design
  • Design systems & pattern libraries
  • UX copy & content design
  • Information architecture
  • Interaction & prototyping
  • UI design & visual polish

Practice

  • User research & interviewing
  • Cross-functional facilitation
  • Stakeholder communication
  • Critique & design reviews
  • Agile & lean delivery
  • Working without a product owner

Tools

  • Figma, Figma Make
  • Sketch, InVision, Abstract
  • FigJam, Miro, Notion
  • Zeplin (dev handoff)

AI-augmented workflow

  • Cursor, prototyping & code handoff
  • v0, rapid flow exploration
  • Claude, research synthesis, UX copy
  • Figma Make, component generation

Where I studied.

  • 2012 - 2015
    Honours BA, Fine Arts
    University of Pretoria
  • 2016
    Diploma, Graphic Design (Cum Laude)
    Open Window, Pretoria

When I'm offline.

I train for triathlons, make pottery (with more enthusiasm than technique), strategise over board games, and tend a small balcony of potted plants that have somehow survived six years of me. I travel for sun and for long walks. I'm generally game for an outdoor adventure.

"Always up for an outdoor adventure, just as likely to be planning my next sunny getaway as I am challenging my body and mind."